Xcede Group

SourceFlow built three new recruitment websites for Xcede Group, working alongside our partners Bullhorn and Broadbean to deliver joined-up industry-leading solutions.

We interviewed Xcede Group's Head of Marketing, Janan Gok, to discuss how the group’s brands’ elevated their digital marketing through moving their websites to SourceFlow.

SourceFlow: Tell us a bit about Xcede Group as a company?

Janan: “Xcede Group stands out as a market-leading talent solutions provider with two specialist brands: EarthStream, which focuses on the energy sector, and Xcede, which specialises in the technology sector. We pride ourselves on being industry experts, placing customer and candidate success at the core of our services, as evident in our three consecutive Feefo Platinum Trusted Service Awards.”

SourceFlow: Why did you choose to partner with us as your recruitment website provider?

Janan: “We wanted to work with a trusted provider and after booking a demo with their team, we felt confident that SourceFlow would deliver for us.”

SourceFlow: How did you find the delivery process of your new recruitment websites?

Janan: “The process was smooth sailing, with clear expectations from both sides to meet our required launch date. The new designs are sleek, and our additional pages have helped us communicate who we are as a company.”

SourceFlow: How did you find the team to work with?

Janan: “Bryony, Helen, (Project Delivery team) and the dev team were amazing to work with. They were very understanding and quick with our last-minute changes and requests. They kept us updated with weekly check-in calls and guided us nicely through what can be a very stressful process.”

SourceFlow: “What are you most pleased with during this project?”

Janan: “The user-friendly navigation of the backend makes it easy for our team to edit our content to reflect the continuous improvements we put in place. Also, the impressive response time of the support team whenever we raise a ticket.”

SourceFlow: “How have your new recruitment websites improved your sales and marketing? Are there any metrics you can share?”

Janan: “Here are some stats: 

“Xcede.com:

• Google organic clicks increased by 14% between 12th February 2024 (site go live date) and 8th April 2024 compared to the same period in 2023.

• Monitored Rankings (comparing back to February 11th)

• 15 Keywords increased ranking

• Five Keywords ranked for the first time

“EarthStreamGlobal.com

• Google organic clicks increased by 23% between 12th February 2024 (site go live date) and 8th April 2024 compared to the same period in 2023.”

SourceFlow: What's next for Xcede in terms of marketing?

Janan: “We also recently switched over to Bullhorn, so we are looking forward to using Bullhorn Automation and reaping the benefits from the seamless integration between SourceFlow and Bullhorn. Additionally, we have a phase two review of the websites planned and are always looking at continuous improvement.”

If you want a new recruitment website that will look as good, and work as well as the Xcede sites, click here to book a demo to find out how SourceFlow could help you.