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Google's recent changes to email deliverability rules have created new challenges for recruitment marketing teams. As of 2024, bulk email senders must adhere to stricter standards to ensure their messages reach the intended audience. Failure to comply can lead to emails being marked as spam, reducing the effectiveness of your campaigns. Here are some steps that recruitment agencies can take to can adapt to these changes. 1. Authenticate Your Emails To prevent your emails from being flagged as spam, you must authenticate them using SPF, DKIM, and DMARC protocols. These technical standards ensure that your emails are recognised as legitimate by Google’s filters. Work with your email service provider or IT team to set these up correctly. 2. Make Unsubscribing Easy Google now requires bulk senders to offer an easy, one-click unsubscribe option that must be processed within two days. Ensure your recruitment websites include clear and simple options for recipients to unsubscribe. This not only complies with regulations but also helps maintain a clean email list of genuinely interested recipients. 3. Focus on Email Content Quality Mixing different content types in one email or using misleading subject lines can increase the risk of your messages being marked as spam. Keep your recruitment marketing emails focused and relevant, avoiding practices like purchasing email lists or sending emails to non-opted-in recipients. 4. Leverage Website Integrations Integrate your recruitment website with your CRM or ATS to streamline candidate data and client interactions. This ensures that your email campaigns are based on clean, up-to-date data, improving both deliverability and engagement rates. 5. Optimise Your Website for Lead Generation With email deliverability becoming more challenging, it’s crucial to maximise other avenues for generating leads. Use lead magnet content such as salary guides or industry reports hosted on your recruitment websites. Drive traffic through social media, paid ads, and industry publications, ensuring your site is optimised with clear CTAs and marketing automation triggers. 6. Regularly Monitor and Adapt Finally, regularly review your email deliverability metrics and website analytics to identify issues early. Adjust your strategies based on these insights to ensure your recruitment marketing efforts continue to yield results despite the new challenges. By implementing these strategies, recruitment marketing teams can not only combat Google’s changes but also enhance their overall marketing effectiveness, ensuring their messages reach the right audience every time. These insights were taken from Kitto’s email deliverability rules webinar where host Kris Holland, founder of recruitment marketing agency Kitto, ran the discussion with SourceFlow’s Global Head of Marketing Will Astbury, who has worked in-house in recruitment marketing for seven years and Lauren Millar, Global Marketing Manager at Kyloe. Check out the full episode here.   SourceFlow do WAY more than industry-leading recruitment website design. We build recruitment websites and marketing tools that amplify ROI and provide transparency with state-of-the-art data insights.

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What if we told you that there are several ways that you can leverage your recruitment websites’ integrations with Bullhorn to drive more revenue into your business…   It’d be awesome, right?! At SourceFlow we’re often known for our skills in recruitment website design, but we’re much more than a builder of beautiful websites.  Our industry-leading recruitment marketing platform has a well-established integration with the Bullhorn ATS / CRM system that is actively used by many of our clients. When we work with our clients that use Bullhorn, we often recommend that they set up these five email journeys in their Bullhorn Automation system. These journeys, triggered by user behaviours on their recruitment websites, will turn your site into a marketing machine. Passive User Reactivation Automation Reactivating passive users is pivotal in recruitment marketing. This automation makes the data in your CRM system work harder and enables your website to work faster. It adds candidates or clients who revisit your website to a list for further engagement through email marketing and consultant calls.  Job Alerts Automation Keeping candidates informed about relevant job openings is crucial. This email automation pushes candidates that have recently applied for a role back to a landing page on your website that features several other roles that are relevant to them. This automation enhances candidate engagement and boosts placements. Lead Development Automation Our lead development automation seamlessly adds new leads to your Bullhorn CRM and enrols them in nurturing campaigns to ensure on-going digital lead development. Automating client lead development processes keeps client leads warm before your consultants speak to them and ensures that opportunities don’t get missed. Lead Passing Automation Efficient lead distribution maximises sales opportunities. The automation creates targeted lead lists from conversions on your website and then, based on criteria like job title and sector, notifies relevant consultants as soon as these leads convert. This automation enables consultants to respond promptly to opportunities. Contractor Lock-In Automation Retaining top contractors is essential for every recruitment agency. This automation proactively engages contractors nearing the end of their contracts through personalised email journeys. Timely communication, whether extending contracts or placing in new roles, secures ongoing revenue streams. Check out our CEO Matt giving a detailed explanation of each of these automations in this video.     If you would like to find out more about how SourceFlow and Bullhorn work together seamlessly, click here to check out our Bullhorn integration page. It includes an explanation of the integration, Bullhorn-related case studies, and all our Bullhorn-focused video content. SourceFlow do WAY more than industry-leading recruitment website design. We build recruitment websites and marketing tools that amplify ROI and provide transparency with state-of-the-art data insights.

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Recently SourceFlow’s CRO Darren Curtis sat down with idibu’s business development lead Mark Hackett to discuss how staffing firms can truly capitalise on the potential of their recruitment websites. In this episode of idibu’s Integrated Recruiting webinar series, which aired on 28th May 2024,  Darren and Mark deep dived into topics around the theme of ‘Mastering Integrations With Recruitment Websites’. These topics included: How SourceFlow’s recruitment websites and marketing tools work Things to consider when building a recruitment website The benefits of integrating recruitment websites with the rest of your tech stack Why high-quality data is so important for recruitment agencies ihttps://www.sourceflow.co.uk/integration/idibudibu’s industry leading integration with SourceFlow Analysing job applications & proving marketing ROI You can watch the webinar here or read a summary of the key points that Mark and Darren discussed below: Who are SourceFlow and idibu? SourceFlow are an industry-leading recruitment marketing platform which includes building high performing recruitment websites and marketing tools. idibu is a job multi-poster and candidate management platform that helps recruitment agencies post job ads across multiple job boards and manage candidate applications efficiently. Building A Recruitment Website: Key Considerations A well-designed recruitment website is more than just a digital storefront. It’s a strategic tool designed to attract candidates, clients, or consultants. Here are some crucial factors to consider when planning and designing your site: Purpose and Goals: Clearly define what you want your website to achieve. Are you looking to attract more candidates, clients, or consultants? Audience-Focused Design: Your website should be tailored to the needs of your target audience, not just showcase your business. Objectives: Determine if your primary aim is to attract candidates or clients and design your site’s features accordingly. The Power of Integrations Integrating your recruitment website with the rest of your tech stack is not a luxury—it's a necessity. Here’s why: Early Planning: Integration should be considered from the start, not as an afterthought. Plan how you will import jobs into the website and extract valuable data from it. Comprehensive Data Handling: Track not just candidate CVs, but also the marketing channels and campaigns that drive traffic and conversions. Proving Marketing ROI: Detailed tracking from traffic sources to conversion metrics is crucial for demonstrating the ROI of your marketing efforts. Efficiency and Control: Good integrations save time and give marketing teams control, allowing them to make quick changes without needing extensive technical support. High-Quality Data: The Lifeblood of Recruitment Agencies High-quality data in your CRM is crucial for the success of your recruitment business. Both recruiters and marketing teams need to maintain this data quality. Here’s how: Data Segregation: Implement methods to separate good data from bad, ensuring only useful information enters the CRM. Comprehensive Analytics: Integrate data from various job boards and social channels for a holistic view of performance. Tracking and Performance Monitoring: Redirect applications through your brand site to better track and understand application sources. SourceFlow and idibu: A Dynamic Partnership The integration between SourceFlow and idibu exemplifies best practices in recruitment website design and integration: Dynamic Flexibility: Quickly create and modify data points or fields without needing intervention. Strong Partnership: Direct communication and collaboration between SourceFlow and idibu ensure quick adaptations and improvements. Customer-Centric Approach: Both companies prioritise the needs and success of their mutual customers, enabling rapid changes and providing significant advantages. Proven Success Clients using the integrated solutions of SourceFlow and idibu have reported substantial benefits, including increased control, responsiveness, and the ability to act quickly without waiting for third-party actions. This integration empowers recruitment agencies to stay competitive and agile in a fast-paced industry. If you like what you’ve seen and you want to find out more about how SourceFlow could help you, click here to book a demo of our platform.  

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If you missed the recent webinar episode of ‘Build with Billy’, featuring SourceFlow's CRO Darren Curtis, you can catch-up on it right here. Hosted by Bullhorn, an industry-leading CRM and applicant tracking system, this webinar delves into how recruitment websites can serve as the central hub for recruitment marketing automation, client lead generation, and candidate attraction. SourceFlow: More Than Just Recruitment Website Design SourceFlow stands out in the recruitment marketing landscape as that central hub. Our recruitment marketing platform combines advanced data analytics, AI capabilities, and seamless rectech integrations including CRMs, multi job posters, and marketing technology.  We don’t just deliver industry-leading recruitment website design, we prove the tangible value of marketing in the recruitment space. During the webinar, Darren emphasised the importance of tracking source attribution and campaign effectiveness to showcase ROI and value metrics in staffing and recruiting. Check out the webinar video below to learn more 👇 ROI and Analytics in Recruitment Marketing In the webinar, Darren and host Billy Davis discussed the critical role of ROI and value metrics. Seamless integration between your recruitment website and CRM/ATS systems is essential for tracking and optimising performance. By monitoring source attribution, you can determine which channels and campaigns are most effective, ensuring your marketing efforts yield the best returns. Watch the video to find out more. Best Practices in Recruitment Marketing Automation Darren shared five key email automations that recruitment marketers can set-up in their Bullhorn or marketing tool to optimise the impact of their recruitment websites: Passive User Reactivation: Engage candidates who may not be actively seeking jobs but are open to opportunities. Job Alerts 2.0: Move beyond traditional alerts to more personalised, tailored notifications. Lead Nurturing: Develop and maintain relationships with potential candidates through strategic communication. Internal Lead Distribution: Efficiently manage and distribute client leads to the right consultants across your business. Contractor Automation: Automatically reengage your best contractors before they get snapped up by other recruitment firms. Check out this video where SourceFlow’s CEO Matt Comber outlines discusses these automations and shares illustrative examples. Are Job Alert Emails Dead? A particularly ‘passionate’ section of the webinar was the discussion on job alerts. Darren argued: "I don’t think job alerts are dead. However, I think the current way of delivering job alerts is dead." He criticised the "spray and pray" approach, where candidates receive numerous irrelevant job alerts, causing frustration for both candidates and recruiters. This method often results in a flood of unsuitable applications, creating administrative nightmares for recruitment teams. Darren emphasised the need for a more personalised and data-driven approach. He suggested, "Job alerts should be sent out directly from the CRMs where there is a gateway to ensuring that the quality of data is perfect for your audience, and you are then marketing to relevant candidates by job alert." By segmenting candidates based on their job roles and locations, and utilising automation, recruitment agencies can significantly improve the effectiveness of job alerts and enhance candidate experience. Watch the Webinar Now Don’t miss out on these invaluable insights, and much more including points about the future of job boards and AI in recruitment. Watch the webinar recording to learn how to transform your recruitment website into a powerful tool for marketing automation and candidate attraction. If you like what you’ve seen and you want to find out more about how SourceFlow could help you, click here to book a demo of our platform. SourceFlow do WAY more than industry-leading recruitment website design. We build recruitment websites and marketing tools that amplify ROI and provide transparency with state-of-the-art data insights.

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SourceFlow, who build industry-leading recruitment websites and marketing tools, are thrilled to announce a strategic partnership with konversable, a pioneering conversational technology provider.   This partnership aims to integrate konversable's advanced chat and messaging features into SourceFlow's recruitment websites, creating an unparalleled user experience for both recruiters and candidates.   konversable’s product suite includes sophisticated chatbots, live chat, and WhatsApp Business API solutions. These products have been designed to streamline communication and enhance engagement. Agencies that use SourceFlow's recruitment websites with konversable’s products will be head and shoulders above their competitors when it comes to recruitment marketing.   Key benefits of the partnership 1. Enhanced candidate engagement with advanced chatbots: Konversable's AI-driven chatbots will provide candidates with immediate, accurate responses, improving their experience and satisfaction. The flow-based chatbot product ensures seamless navigation through the recruitment process, making it easier for candidates to find and apply for suitable positions.   2. Real-time interaction with live chat: Recruitment agencies will benefit from konversable's live chat features, which include customisable timing settings, group setups, and transfer capabilities. This real-time interaction tool allows agencies to quickly address candidate queries and concerns, fostering a more personalised and responsive recruitment process.   3. Comprehensive communication via WhatsApp Business API: The integration of konversable's flexible WhatsApp Business API will enable features such as one-to-one chats, WhatsApp broadcasting, and automated messaging through webhooks - enhancing communication efficiency and reach, and ensuring that recruiters can effectively engage with candidates across their preferred platforms.   4. Interactive multimedia with MediaFlo™: SourceFlow recruitment websites can now feature konversable's MediaFlo™, which allows embedding of videos into chat widgets. This tool can be used for automated video interviews, providing candidates with an engaging and convenient way to present themselves. It also supports video testimonials and other multimedia interactions, adding a dynamic layer to candidate interactions.   5. Seamless Integrations: Konversable's open API enables integration with various systems, including Bullhorn and Salesforce. This will allow recruitment data to flow smoothly between SourceFlow websites and recruitment agencies' existing systems, ensuring a cohesive and efficient data flow.   Exciting Times Ahead Andy Rigmand, Head of Growth and Strategic Partnerships at konversable, said: “Everyone at konversable is excited to be partnering with SourceFlow. We want to make our clients' lives easier and give candidates the best possible experience, and we are confident that we can do exactly that with this partnership.”   Matt Comber, CEO of SourceFlow, said: “We believe this collaboration will enhance the range of campaigns users of our recruitment marketing platform will be able to implement. By integrating konversable's cutting-edge conversational technology, we are setting a new standard for user experience in the industry. This partnership not only aligns with our commitment to innovation but also reinforces our dedication to providing recruitment marketers and candidates with the best possible tools to succeed.”   If you would like to find out more about how SourceFlow and konversable can work together to deliver more for your recruitment agency, click here to book a demo.

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