SourceFlow x idibu: Mastering Integrations With Recruitment Websites
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Recently SourceFlow’s CRO Darren Curtis sat down with idibu’s business development lead Mark Hackett to discuss how staffing firms can truly capitalise on the potential of their recruitment websites.
In this episode of idibu’s Integrated Recruiting webinar series, which aired on 28th May 2024, Darren and Mark deep dived into topics around the theme of ‘Mastering Integrations With Recruitment Websites’.
These topics included:
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How SourceFlow’s recruitment websites and marketing tools work
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Things to consider when building a recruitment website
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The benefits of integrating recruitment websites with the rest of your tech stack
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Why high-quality data is so important for recruitment agencies
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ihttps://www.sourceflow.co.uk/integration/idibudibu’s industry leading integration with SourceFlow
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Analysing job applications & proving marketing ROI
You can watch the webinar here or read a summary of the key points that Mark and Darren discussed below:
Who are SourceFlow and idibu?
SourceFlow are an industry-leading recruitment marketing platform which includes building high performing recruitment websites and marketing tools.
idibu is a job multi-poster and candidate management platform that helps recruitment agencies post job ads across multiple job boards and manage candidate applications efficiently.
Building A Recruitment Website: Key Considerations
A well-designed recruitment website is more than just a digital storefront. It’s a strategic tool designed to attract candidates, clients, or consultants. Here are some crucial factors to consider when planning and designing your site:
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Purpose and Goals: Clearly define what you want your website to achieve. Are you looking to attract more candidates, clients, or consultants?
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Audience-Focused Design: Your website should be tailored to the needs of your target audience, not just showcase your business.
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Objectives: Determine if your primary aim is to attract candidates or clients and design your site’s features accordingly.
The Power of Integrations
Integrating your recruitment website with the rest of your tech stack is not a luxury—it's a necessity. Here’s why:
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Early Planning: Integration should be considered from the start, not as an afterthought. Plan how you will import jobs into the website and extract valuable data from it.
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Comprehensive Data Handling: Track not just candidate CVs, but also the marketing channels and campaigns that drive traffic and conversions.
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Proving Marketing ROI: Detailed tracking from traffic sources to conversion metrics is crucial for demonstrating the ROI of your marketing efforts.
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Efficiency and Control: Good integrations save time and give marketing teams control, allowing them to make quick changes without needing extensive technical support.
High-Quality Data: The Lifeblood of Recruitment Agencies
High-quality data in your CRM is crucial for the success of your recruitment business. Both recruiters and marketing teams need to maintain this data quality. Here’s how:
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Data Segregation: Implement methods to separate good data from bad, ensuring only useful information enters the CRM.
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Comprehensive Analytics: Integrate data from various job boards and social channels for a holistic view of performance.
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Tracking and Performance Monitoring: Redirect applications through your brand site to better track and understand application sources.
SourceFlow and idibu: A Dynamic Partnership
The integration between SourceFlow and idibu exemplifies best practices in recruitment website design and integration:
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Dynamic Flexibility: Quickly create and modify data points or fields without needing intervention.
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Strong Partnership: Direct communication and collaboration between SourceFlow and idibu ensure quick adaptations and improvements.
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Customer-Centric Approach: Both companies prioritise the needs and success of their mutual customers, enabling rapid changes and providing significant advantages.
Proven Success
Clients using the integrated solutions of SourceFlow and idibu have reported substantial benefits, including increased control, responsiveness, and the ability to act quickly without waiting for third-party actions. This integration empowers recruitment agencies to stay competitive and agile in a fast-paced industry.
