SourceFlow & Woo Partner To Amplify Recruitment Marketing

October 2024 – SourceFlow and Woo have formed a strategic partnership to revolutionise recruitment marketing and data enrichment.

Recruitment website and marketing platform providers SourceFlow specialise in capturing and converting leads from marketing campaigns, while Woo offer ATS Data Enrichment services that keep contact profiles updated.

Together, they enable recruiters to maximise candidate and prospect engagement by ensuring that data is accurate and actionable.

Transforming Leads into Lasting Relationships

SourceFlow capture high-quality leads from recruitment marketing efforts, seamlessly integrating them into ATS systems like Bullhorn. Woo’s Career Tracker then keeps this data fresh, continuously updating candidate profiles as their careers evolve. This partnership ensures recruiters always have the latest information, turning past relationships into valuable opportunities for current openings and new business.

Enhancing Candidate Experience with Relevant Outreach

SourceFlow produce smooth trackable candidate journeys whilst Woo enhance this by keeping candidate data up to date, enabling recruiters to deliver more relevant outreach and hire faster. Using these technologies in combination improves engagement rates by preventing outdated or irrelevant communication, increasing the likelihood of candidates revisiting job listings.

Streamlining Data Collection with Smart Forms

SourceFlow’s user-friendly recruitment web design reduces friction for candidates during the application process, and Woo’s data enrichment capabilities further simplify it. By automatically populating forms with accurate, up-to-date information, recruiters reduce the need for manual data entry, allowing for a more streamlined recruitment process that doesn’t compromise data quality.

Matt Comber, CEO of SourceFlow, said: “With this partnership, recruitment teams benefit from an optimised recruitment marketing process, improving both engagement and data management. SourceFlow and Woo together deliver an enhanced, efficient solution for high-performing recruitment firms around the globe.”

Liran Kotzer, CEO of Woo, said: “With Woo and SourceFlow coming together, we’re combining powerful tools to help recruitment teams optimize their marketing and engagement strategies. This partnership offers a smarter, more efficient way to re-engage clients and attract new opportunities, setting a higher standard for high-performance recruitment globally.” 

Click here to find out more about how your firm could benefit from working with SourceFlow AND Woo.

SourceFlow do WAY more than industry-leading recruitment website design. We build recruitment websites and marketing tools that amplify ROI and provide transparency with state-of-the-art data insights.