In the world of recruitment, events like Rec Expo hold undeniable value. They offer a chance to rub shoulders and make connections, drawing in agencies of all shapes and sizes.&nbsp;
But, there&rsquo;s a downside. It can cost thousands of pounds for RecTechs and recruitment marketing companies like SourceFlow to exhibit at Expo. We know because we tried it in 2023.
What was this money spent on? For our banners to be visible as attendees walk by&hellip; Never again.
We reckon top-notch marketing isn't just about being visible; it's about hitting the bullseye with your Ideal Customer Profile (ICP).
We've got our sights set on a specific crowd &ndash; we typically attract recruitment agencies with more than 30 consultants who've invested in a dedicated recruitment marketing team or agency.&nbsp;
So why the heck did we ditch the glitz of a Rec Expo booth for the digital advert you saw? Surely, there will be SOME ICP prospects attending?! Yes, but we have found the majority of attendees sit outside our ICP.
At SourceFlow, we got together to revise our marketing strategy for Rec Expo 2024. We decided that we will attract more new clients by running a Google advertising campaign than by exhibiting at Rec Expo, and for a fraction of the price. This ad cost just 1.5% of the cost of what we spent exhibiting at the Rec Expo in 2023. And guess what?! You&rsquo;re sitting here now reading this article!
By flipping the script and going digital, we're able to zero in on our target audience with sniper-like precision, making sure every quid we spend packs a punch.&nbsp;
If you want to be like us, a smart recruitment marketer. Check out what SourceFlow can do for your agency. Our recruitment websites amplify client lead generation, track candidate origin sources effectively, increase marketing ROI, streamline content management, and boost organic SEO.
<a href="https://www.sourceflow.co.uk/book-a-demo/">Click here to book a demo of SourceFlow.</a>

Smart recruitment marketing: Why we back digital ads over Rec Expo stands

SourceFlow's recruitment websites and marketing tools unlock new levels of growth for recruitment agencies and staffing firms.
In this article, SourceFlow CEO&nbsp;<a href="https://www.linkedin.com/in/mattcomber?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAVVEkoBhuRznxqjUt3fxfjtWwv4XMkboTw&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BSSScscZ6SfeJjK56upAnGA%3D%3D" target="_blank" rel="noopener">Matt Comber</a> talks about why recruitment websites that have a Headless CMS (Content Management System) are optimising sales and marketing outcomes for recruiters.
&nbsp;
In the realm of <a href="https://www.sourceflow.co.uk/" target="_blank" rel="noopener">recruitment marketing</a> and website design, the landscape is constantly evolving.&nbsp;
As CEO of <a href="https://www.sourceflow.co.uk/" target="_blank" rel="noopener">SourceFlow</a>, a leading recruitment website agency, I've witnessed this evolution firsthand over the past decade. One concept that has revolutionised the way we approach website development is the Headless CMS.
For those unfamiliar, Headless CMS offers a new paradigm in website creation, providing unparalleled flexibility, usability, speed, reach, future-readiness, and security. Let's delve into why it's transforming the recruitment website industry.
Flexibility is key. Unlike traditional CMS platforms with predefined templates, Headless CMS allows for complete customisability. Every aspect of the website, from layout to content architecture, can be tailored to reflect the unique identity of each recruitment agency.
Usability is paramount. With Headless CMS, the separation of front and back end empowers agencies to build their content management system. This means rapid adaptation to changing needs, such as effortlessly adding new sections like podcasts to the website.
Speed is essential. Slow websites frustrate users and harm SEO rankings. Headless CMS lightens the load, ensuring swift navigation and improved engagement. At SourceFlow, we've prioritised website speed, a factor that sets us apart in the industry.
Reach extends beyond desktops. With Headless CMS, content can be easily shared across various devices and social platforms, amplifying the agency's message and reaching a wider audience.
Future-readiness is crucial. In an ever-evolving digital landscape, integration with new technologies is seamless with Headless CMS, keeping <a href="https://www.sourceflow.co.uk/" target="_blank" rel="noopener">recruitment websites</a> up-to-date and ahead of the curve.
Security is paramount. Headless CMS offers an added layer of security by separating the front and back end, safeguarding sensitive recruitment data from potential threats.
At SourceFlow, we've embraced the Headless CMS approach, driven by our commitment to innovation and excellence in <a href="https://www.sourceflow.co.uk/">recruitment website design</a>. While we're continually improving our platform, we're confident that our approach offers unparalleled benefits to recruitment agencies.
<h3>If you want to know how the power of Headless CMS can amplify for recruitment marketing and how SourceFlow websites improve marketing ROI for firms that use Bullhorn, <a href="https://www.sourceflow.co.uk/book-a-demo/" target="_blank" rel="noopener">book a demo of the SourceFlow platform</a>.</h3>

The Evolution of Recruitment Websites: Embracing Headless CMS

SourceFlow were named winners of the prestigious Innovation Award by The Power Hive for their groundbreaking strides in recruitment marketing in 2023.&nbsp;
Although SourceFlow are chiefly known for being specialists at building recruitment websites, this recognition validates the company's commitment to pushing boundaries since their inception in 2022, especially acknowledging their array of product innovations that reshaped the recruitment marketing industry in 2023.
Their remarkable progress last year, boasting a phenomenal 335% increase in website launches, speaks volumes about their relentless pursuit of revolutionising recruitment marketing technologies.
What set SourceFlow apart and significantly contributed to their win were their game-changing product innovations. These included:
<ul>
<li dir="ltr" aria-level="1">
Journey Tracking: Revolutionising the understanding of candidate journeys, providing invaluable insights.
</li>
<li dir="ltr" aria-level="1">
Content Categories: Simplifying content management, making it more effective and organised.
</li>
<li dir="ltr" aria-level="1">
AI Job Advert Writer for Bullhorn Users: Streamlining and enhancing the job advertising process for recruiters that use industry-leading applicant tracking system Bullhorn.
</li>
<li dir="ltr" aria-level="1">
Multi Factor Authentication: Ensuring robust security measures for user accounts.
</li>
<li dir="ltr" aria-level="1">
AI-Powered Job Search Updates: Leveraging AI to enhance the job search experience for recruiters and candidates.
</li>
<li dir="ltr" aria-level="1">
Industry-Leading Integrations: Pioneering integrations that set industry benchmarks.
</li>
</ul>
Keith Southern, Director and Co-Founder of The Power Hive - an acclaimed community of recruitment leaders, said: "SourceFlow has completely turned the sector on its head, expanding beyond their dreams and surpassing their own expectations in 2023, with an even more promising 2024 ahead. Their innovative approach has set them apart as a true standout contender. Congratulations to the team!"
SourceFlow CEO Matt Comber expressed his gratitude on LinkedIn: "A massive shout-out to The Power Hive and its members for their invaluable votes and support. It truly means the world to us. I want to extend a huge shoutout to our exceptional team whose tireless dedication has been pivotal in shaping our innovative products. In particular, I want to recognise the remarkable contributions of Matthew Whiteley and Ka-Shing Tan, whose unwavering commitment has been instrumental in driving our product innovations forward."
Discover how SourceFlow's innovative solutions can propel your recruitment agency forward in 2024 by <a href="../../../../../../book-a-demo/">booking a demo today</a>.
Partner with a company that doesn't just adapt to change but drives it, reshaping the landscape of recruitment Marketing.

About us

We are SourceFlow.

We're growing.

The team.

Matt Comber

Darren Curtis

Matt Whiteley

Helen Taylor

Craig Howard

Teik Cheah

Callum Hull

Shahrukh Ellahi

Dharma Seelan

News & advice.

Smart recruitment marketing: Why we back digital ads over Rec Expo stands

The Evolution of Recruitment Websites: Embracing Headless CMS

SourceFlow bag award for recruitment marketing excellence